Subject: Polity
Voting behaviour refers to the way in which individuals make decisions in an election, including the factors that influence their choices. It is a key area of study that helps understand how and why people vote. Factors such as socio-economic status, education, cultural influences, and the role of media play significant roles in shaping voting patterns.
In simple language, voting behaviour explains why people choose certain candidates or parties. Media, especially social media and television debates, have a huge influence on public opinion. For example, during recent elections, campaign advertisements and online discussions significantly impacted voter decisions in both urban and rural areas.
Understanding voting behaviour is essential for political parties and policymakers to design effective campaigns and policies that resonate with the electorate.